

Men are under tremendous pressure to be masculine and unfailingly virile. However men have just as many emotional issues as women and these can sometimes interfere with sexual relationships. If a woman is not sexually aroused she can hide it and no one need know. However, for a man there is no hiding the fact that he has erectile dysfunction.
Failure in intimate situations is more common than people think. If the woman is understanding and supportive then probably the next time everything will go as normal and the incident will be forgotten about - just one of those things. However, very often the man takes to brooding and worrying about it. This brings on the very failure that he is trying to avoid. Despite being fairly common in men of all ages, too many men try to live with it in secret and do not seek help.
Once physical causes have been eliminated, hypnosis is the most effective therapy. Male sexual performance anxiety generally needs two sessions to be corrected.
The main sex organ is actually the brain. It controls hormones and it controls thoughts and beliefs about sex. If the thoughts are not right, then nothing else is right. The usual reason for sexual dysfunction is that the young man's brain is constantly thinking about failure. He goes over and over what happened, what might happen next time, what might happen if he never performs again, what his mates will say if they find out, what girls will tell each other about him. Failure is what is in his mind all the time. So that is what his mind delivers. You get what you think about. Men in this situation need to learn to control their thoughts. Doing that will prevent it happening again.
The first session is used to explain to the client that he is effectively hypnotising himself. Most clients feel immediately better about it as soon as they realise that it is fairly common and that it can be easily reversed.
The objective of the first session is to teach the man how to use his mind for support, instead of allowing his thoughts to sabotage himself. I show the client how to use visualisations to create positive conditions in his mind, so that not only will it not happen again, he won't even think of the possibility.
The second session is used to guide the client through a typical sexual performance in hypnosis. The client is led through an idealised version of the normal courtship process and at every stage the client is filled with images and feelings of what it is like to be outstandingly good. The client relives the event, exactly as it would be if he was not just good, but amazingly good. He experiences what it is like to be the world's greatest lover. The hypnosis creates an overwhelming certainty, an enthusiasm, that wipes out the old feelings, so that the next time he is in that situation or a similar situation he mind will fill with positive feelings of strength and vigour.
The hypnotherapy is also used to address the whatever issue it was that caused the original failure. It might be a self esteem issue, or general self confidence or concern about commitment to a long term relationship. These issues are dealt with direct suggestion.
That way the client will be able to have whatever sort of relationship he wants, and the positive visualisation exercises will ensure that the old worries never come back.
There is generally no need for a follow up. Most young men are extremely resilient. Once the pattern of behaviour has been altered, it is altered forever.