

Personal beliefs are either about yourself or about the world you live in, but the categories always overlap to some extent.
Personal Beliefs have a powerful effect on maintaining problem conditions because they determine to a large extent what the person thinks, notices and remembers. A powerful core belief can wipe out all attempts at change. For effective hypnotherapy, every direct suggestion needs to be aimed at one of the following areas:
This set of beliefs makes up your identity. These are beliefs that do not need evidence, they do not depend on activity to validate them, these beliefs just are. These beliefs are things like
I am a loser, I am no good, I am stupid, I am a happy person, I am attractive to men, I have a great sense of direction, I am a natural cook, I am no good with names, I am....
Each of these defines how you behave in different situations. Some beliefs apply to every situation, "I am a loser" for example, but even a loser can be a hero to his kids, so the roles are never absolute. When I ask clients how they know they are, say, 'no good with names", they are unable to tell me. They say "I just know it,.... I just am no good with names". They cannot point to specific instances where they were worse than anyone else. They just believe it without proof. It's part of who they are.
These beliefs can be difficult to change. When challenged by evidence to the contrary, it is often the evidence that gets changed, not the belief. No matter how many times they get lost, some people still go on believing they have a great sense of direction. These beliefs can be changed by using hypnotic logic and repeated direct suggestions.
These beliefs reflect what you have learned about the world and how to react to particular situations. These beliefs are a sort of shorthand that stop you having to think about what to do next. They are usually the result of the person overgeneralising. They take some element of the current situation, match it to an unrelated situation, and react to that. Many people report behaving almost as if they are on automatic pilot in some situations and feel unable to vary their behaviour, even though they at some level recognise that what they doing is not right.
For example when criticised by somebody else, some people automatically feel they must be to blame, they drag up old feelings of shame and inadequacy, even though they know the criticism is unfounded and unfair. They then fumble and apologise and feel unable to defend themselves. This then calls up old feelings of resentment, being picked on, etc., and these then trigger anger, sulks, withdrawal or other inappropriate behaviour.
What is happening is that the criticism triggers memories of a similar situation at an early age and the response that got them out of it. They continue to re-use this response inappropriately. After having behaved like this thousands of times this response has become ingrained and automatic and they accept their reaction as being natural and right.
These beliefs can be changed once they have been examined. As soon as the person varies their behaviour even a little they have broken the automatic response. It is fairly easy to persuade people to modify their automatic behaviours through hypnotic suggestion.
These beliefs are determined by how flexible your other beliefs are, your capability for change. These beliefs determine what you can do, what you can allow yourself to do. People often build self limiting barriers around themselves for no particularly good reason. Most people believe they are not good with names, despite never having tried to find out if they are better or worse than everybody else. A way of getting out of social embarrassment becomes a core belief. Many other beliefs were formed in social situations where the person was rewarded by acceptance by a group for denigrating themselves in order to fit in. How many intelligent adults are in low grade jobs because they once said "Oh, I am not good at sums", just so they could be one of the gang?. Millions of women say "I just can't understand computers, they are too complicated for me" but can operate sophisticated sewing machines and have no problem handling family dynamics while negotiating rush hour traffic.
These beliefs are easy to change. Most beliefs about capability have formed almost by default, the person has never really tested their own abilities but fear of the unknown keeps them from even trying.
We all use rules to tell us how to behave: what to buy, who to talk to, what to wear, what to eat, how to eat, when to relax. If we had to think about these things afresh each day we would never actually get through the day. Rules are internalised versions of our world view, and exist largely unquestioned. The world views we live by are often outdated, irrelevant, illogical and unreasonable.
In hypnosis the therapist can use direct suggestion to install new rules about how to behave in a certain situation, about what to notice in a certain environment, about what is important in dealing with other people. These suggestions can easily replace existing rules because rules are not as ingrained as core beliefs. We are accustomed to replacing one rule with another. When the new rule is installed during trance, it seems to the subconscious that it has always been there and is obeyed without question.
These beliefs are generalisation formed by interaction with family members at an early age. The child gets hurt in various ways and forms a conclusion that acts as a shorthand determining how to behave with others.
Beliefs about others include things like "Men can't be trusted." and "Everyone is always looking for faults in me". Using these beliefs prevents the person from interacting normally with other people. Similarly, Expectations interact with World views: if you believe other people operate on the principle of "Never give a sucker an easy break" then your own behaviour will include suspicion and lack of trust.
Expectations are often bound up with beliefs about the self, for example "Everyone is always criticising me because I am no good", or "People will see I am no good and will reject me". Negative beliefs like these reinforce each other.
Global views are easily summed up. Phrases such as "Life's a bitch and then you die" or "Nothing is ever easy for me" are typical. Personal Life views can include "Effort does not pay off" or 'Quitters never win'. These are beliefs that apply in every situation. People are seldom aware of the extent to which these global beliefs and attitudes affect their everyday thinking and behaviour. Global beliefs are insidious because the person is constantly looking for evidence so that they can prove the belief is correct. Global beliefs are not based on rational evidence and so can be changed by reframing in hypnosis.
Personal Beliefs like those listed above can last a very long time because they are constantly reinforced through the process of selective attention. Every situation that supports the belief is remembered, everything that contradicts the belief is either ignored or distorted.
Knowing how beliefs are formed lets me know how to undo them. When I first meet a client, beliefs are the things that I listen carefully for. How does this client define himself? What does she say about her abilities? What is the client's view of the world they live in? Learning the client's belief system is the first step to identifying where they can be helped. Once I know what negative beliefs the client has about themselves then I know where to aim hypnotic suggestions.
(see the Scripts section for more examples).
| Identity | You are secure and confident in every situation. |
| Identity | And repeat in your mind, now... I'm a do-it-now kinda guy. |
| Capability | Being comfortable when meeting people is something you can learn. |
| Capability | As this session comes an end… you will find yourself feeling stronger… more powerful…. different.… and with a deep feeling that something has changed… you have rediscovered your natural confidence… you remember how to be confident… you know what to do in every situation… | Behaviour | ....you are already changing in many ways. |
| Behaviour | In the days and weeks coming up, you will be free to explore new opportunities and new relationships. |
| Rule | Confidence is everyone's right... confidence is your right... confidence is the right attitude of mind... confidence is a matter of believing in yourself believing in yourself. |
| Rule | If you believe you can, you can. |
| Expectations | You can reach out to others to ask for help... other people are pleased to be asked... asking for help affirms your relationship... give people an opportunity to get to know you... asking for help is a sign of strength... a willingness to reach out ... a willingness to experience change... and others respect that... and they will respect you for asking. |